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Tennis, taught with care and intent

10is Academy is a small tennis club in Ely, Cambridgeshire for people who want to improve with purpose.

Many people enjoy tennis but feel their game has plateaued. Sessions can be energetic and enjoyable, yet players are not always sure how each session moves their game forward.

10is was created to solve that problem.

Coaching here follows a simple principle. Every session must move a player forward. Improvement in tennis is rarely dramatic. It is the result of small gains made consistently, session after session, until better habits become natural.

Training is structured around clear intentions, deliberate practice and thoughtful competition. Players understand what they are working on and why it matters. Progress becomes visible, confidence grows and the game starts to feel alive again.

This approach has shaped the club from the beginning. In 2026 it was recognised when 10is Academy was named LTA Cambridgeshire Tennis Club of the Year.

The goal, however, is not trophies or titles. The goal is constant improvement. Better habits. Better decisions. Greater confidence under pressure.

Results simply follow. Over the past four years, players training at 10is have won more than twenty Cambridgeshire titles, with some competing at county, national and international level.

Those achievements are not the objective. They are the outcome of the environment and the standards players bring to their training.

Tennis should feel alive and challenging, never dull or careless. That belief shapes everything we do on court.

Explore: Junior Coaching | Adult Coaching | Holiday Camps | Membership | Court hire

WHAT MAKES 10IS DIFFERENT

Most weeks at 10is run like a well-organised tennis club. Players arrive after school or work. Sessions are energetic, focused and purposeful. Juniors and adults learn, compete and improve together.

But occasionally something a little different happens.

You might find a professional player or coach quietly training on the same courts as our members. They are not invited as headline attractions. They simply become part of the club for the day.

Players and coaches who have spent time on court with members include Dominic Inglot, Vijay Sundar Prashanth and David O’Hare, alongside coaches such as Louis Cayer.

For younger players it can be the first time they see how fast, composed and disciplined high-level tennis really is. For adults it is often a reminder of what clear habits and good decisions look like under pressure.

These moments are not presented as promises or guarantees. They are simply part of life at the club.

That balance between everyday, well-run tennis and occasional exposure to the highest level of the game is deliberate. It keeps the club grounded while reminding players why tennis is such a compelling sport.

→ See life at 10is Academy

Junior Coaching

Junior coaching at 10is is built around confidence, enjoyment, and long-term development.

We work with clear stages, keep group sizes small, and move players forward when they are ready rather than when it looks impressive. We care about how players feel on court, how they respond to challenges, and whether they want to keep playing over time.

Our aim is not short-term success. It is to develop confident players who enjoy learning and stay engaged with the game.

→ Explore Junior Coaching
→ Book a Junior Taster

Adult Coaching

Adult coaching at 10is is structured, energetic, and inclusive. Adults train in an environment that is focused and supportive, with clear expectations and coaching that adapts to where each player is in their journey.

Adult Beginner Coaching

Adult beginner coaching is designed for players who are new to tennis or returning after time away from the game.

→ Adult Beginner Coaching
→ Book a Beginner Session

Adult Intermediate Coaching

Adult intermediate coaching is for players who rally confidently and want to improve consistency, tactical understanding, and match play.

→ Adult Intermediate Coaching
→ Book an Intermediate Session

Adult Performance Coaching

Adult performance coaching is for competitive players who want higher intensity, greater detail, and clear accountability in their training.

→ Adult Performance Coaching
→ Apply / Book Performance Coaching

MEMBERSHIP AT 10IS ACADEMY

Membership at 10is Academy is about belonging to the club, not just booking sessions.

Members value being known by the coaching team, training in a structured and energetic environment, and being part of a club where juniors and adults are treated with equal respect.

We are not the biggest club in Ely, and we are not trying to be. Keeping the club at a manageable size allows us to coach properly, communicate clearly, and maintain the culture that matters to us.

→ What Membership Means at 10is
→ Become a Member

Holiday Camps

Our holiday camps are designed to keep children active, engaged, and improving during school holidays.

They combine tennis, movement, games, and challenges in sessions that are energetic, well structured, and enjoyable, while still maintaining clear standards and expectations.

→ View Holiday Camps
→ Book a Holiday Camp

Learn the game better

We also share how we think about tennis beyond the court.

Our blog covers tactics, decision-making, and match understanding, and is written for players and parents who want to understand the game more deeply.

→ Read the 10is Tennis Blog

Is 10is Academy right for you?

10is Academy is suited to people who value energy with structure, progress without shortcuts, and coaching that is honest and involved.

If you are looking for guarantees, quick labels, or constant comparison, we are unlikely to be the right fit. We believe clarity matters.

Join 10is Academy

If you are looking for a club where tennis feels alive, standards are clear, and people are valued before labels, you will feel at home at 10is Academy.

→ Explore Junior Coaching
→ Explore Adult Coaching → Adult Coaching Overview Landing Page
→ Join 10is Academy

What Our Players Say

“For my son, it started as tennis.
Now it’s confidence, friends, and joy.”
— Emma, Parent

“I used to learn tennis watching YouTube videos.
10is transformed my game — now I play with purpose.”
— Max, Late Bloomer

“It started with my daughter learning tennis.
Now it’s my turn — I’ve found my love for competition again.”
— Chris, Parent

Real stories. Real progress. Real belonging.
Every journey starts somewhere — and the first step is on us.

Recognised by LTA Cambridgeshire for long-term development, high standards and enjoyment without pressure.

🎾 Experience 10is Academy with a Free Taster Session.
Step on court, meet our team, and feel what makes this club different.

👉 Book Your Complimentary Taster Session

Our coaches are LTA accredited or Accredited+

LTA Coach Accreditation is a leading professional membership scheme for qualified tennis coaches guaranteing your coaches are checked and insured. To join, coaches are required to complete a set of training (CPD) and checks (DBS) to demonstrate they are safe to practice and committed to their career as a coach - Join a tennis club that puts your safety and improvement first.