Book Junior Lessons | Book Adult Lessons | Book Holiday Camps | Book Private Lessons

The 10is Coaching Method™

Discover Junior Coaching | Explore Adult Coaching | Learn About Holiday Camps

Most tennis coaching programmes separate players by age and level, but the way they teach the game often remains the same. Players learn one stroke to deal with different situations. Improvement becomes slow and frustrating.

At 10is Academy in Ely, coaching follows a structured methodology designed to develop adaptable players who understand the game and enjoy playing it.

The 10is Coaching Method™ combines ideas drawn from leading European tennis development systems.

• Adaptable development inspired by French pathways
• The competitive intensity found in Spanish systems
• The tactical layering used in Italian progression

Players learn how to rally, make decisions and construct points rather than simply repeating technique.

This approach has helped develop players competing at county, national and international level and won over 25 titles in 4 years. It was also recognised in 2026 when 10is Academy was named LTA Cambridgeshire Tennis Club of the Year.

The same philosophy runs through all coaching at the club.

Children develop confidence and long-term skills. Adults progress through structured levels of play. Holiday camps introduce tennis in energetic and welcoming environments.

No previous tennis experience is required.

Start Playing

If you already know what you are looking for, you can go straight to booking.

Book Junior Lessons | Book Adult Lessons | Book Holiday Camps | Book Private Lessons

Junior Coaching

The Adaptive Development Blueprint™

Junior coaching follows the Adaptive Development Blueprint™, a structured pathway designed to develop adaptable and confident players.

Children progress through the LTA Youth stages and then into the 10is Academy development pathway, learning technique, decision-making and competitive confidence without early pressure.

The focus is on long-term development while keeping the enjoyment that brings children to tennis in the first place.

Book Junior Coaching | Read More About Junior Coaching

Adult Coaching

The 10is Adult Development System™

Adult players progress through the 10is Adult Development System™, a clear pathway designed to help players understand the game and improve steadily.

Beginners learn tennis through simple game frameworks. Intermediate players develop rally tolerance and point construction. Advanced players refine tactical patterns and match management.

Sessions remain energetic and inclusive while maintaining clear coaching standards.

Book Adult Coaching | Read More About Adult Coaching

Holiday Tennis Camps

Energetic days on court

Holiday camps give children the opportunity to stay active, improve their tennis and enjoy the game during school breaks.

Camps combine tennis coaching, movement activities, challenges and match play in an environment that is lively, structured and welcoming.

They are suitable for both beginners and players already training regularly.

Book Holiday Camps | Read More About Holiday Camps

How the Free Taster Works

New players can register online by signing up to a course.

The first week automatically acts as a free taster session, which means:

• the first session is free*
• payment only begins from the second week
• if it is not the right fit, you can cancel after the first session and no payment is taken

It is a simple way to experience the environment before committing.

 * Does not apply to Holiday camps

Begin Your Tennis Journey

Book Junior Coaching | Book Adult Coaching | Book Holiday Camps

or explore the programmes in more detail.

Junior Coaching Information | Adult Coaching Information | Holiday Camps Information

Your game. Your story. Keep evolving.

 Our coaches are LTA accredited or Accredited+ Our coaches are not simply qualified. They are LTA Accredited or Accredited+, part of the UK's gold standard in coaching. This includes:

•  DBS checks for safety
•  Continuous training (CPD)
•  Full insurance
•  A professional commitment to excellence

 When you choose 10is Academy, you choose a tennis club where progress is not a possibility—it’s the plan.

 See TERMS & CONDITIONS