Club Sun, 01 Feb 2026
The Uncomfortable Truth About Serves, Returns, and Rally Outcomes
Most tennis players think the serve decides the point. It does not...
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Coaching Sat, 10 Jan 2026
A tactical guide inspired by the art of control
A clear, practical guide showing how to build return pressure through patience, patterns, and timing so you win the points that decide matches.
Read more Coaching Sat, 27 Dec 2025
Seven Tactical Truths That Quietly Win Matches
Winning tennis is rarely about doing something spectacular: it is about doing the right things, often, under pressure.
Read more Coaching Mon, 20 Oct 2025
Fuel to Play: How to Eat Like a Tennis Player
Tennis demands more than talent. It demands energy — sustained, smart energy that lasts through long rallies, unpredictable match times, and quick...
Read more Coaching Sun, 31 Aug 2025
Serve & Volley: The Forgotten Tactic That Still Wins Big
Discover why the timeless serve-and-volley tactic still delivers one of the highest winning percentages in tennis—and how using it sparingly can transform your game.
Read more Club Sun, 08 Jun 2025
🎾 Pro Stars, Local Pride: Tennis Comes Alive at 10is Academy
ELY, UK – From ATP superstars to three-year-olds picking up a racket for the first time, 10is Academy served up a tennis experience like no other on Sunday—and Ely felt every moment of it.
Read more Club Wed, 02 Apr 2025
A Shocking Miss: How Ely’s Decision to Block New Tennis Courts Fails Our Families and Future
Ely, 3 April 2025 – A planning application by 10is Academy Ely to construct four new tennis courts has been rejected, in a decision many are calling a missed opportunity for local health and well-being.
Read more Coaching Sun, 09 Mar 2025
The Power of Short Rallies in Tennis: Why the First Four Shots Matter Most
Master the first four shots, and you’ll control the match—tennis is won in short rallies, not long battles.
Read more Coaching Sun, 16 Feb 2025
10 Key Strategies to Elevate Your Match Play
Discover ten key strategies that can elevate your match play by disrupting your opponent’s rhythm, applying pressure, and making smarter tactical decisions on the court.
Read more Coaching Sun, 09 Feb 2025
The Federer Forehand Trap: How to Control the Court Like a Champion
Learn how to dominate the court like Federer by turning your "backhand" into a weapon, controlling rallies, and forcing your opponent into a no-win situation.
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