A planning application by 10is Academy to build four new tennis courts in Ely has been rejected—a decision many are calling short-sighted and out of touch with both local needs and national priorities for public health.

A Step Backwards for Health & Well-being

The proposed courts were not just about tennis—they represented an investment in Ely’s children, families, and overall well-being. With structured coaching, inclusive programmes, and school partnerships at the heart of the vision, the new facility would have been a hub for physical activity, personal development, and community connection.

The timing of this decision is especially ironic. Just months ago, Labour leader Keir Starmer launched the Child Health Action Plan, vowing to make this generation “the healthiest in the history of our country.” Access to sport was placed at the centre of that plan. Yet here in Ely, a project that directly aligned with that goal has been denied.

“Tennis courts are more than just places to play—they are spaces where families can move, connect, and build healthier habits,” said a spokesperson from 10is Academy. “We’re disappointed the planning committee did not recognise this potential.”

Twisting the Truth and a Clueless Committee

Despite several unanswered emails sent to Miss C. Sage— the planning officer responsible—offering to collaborate and resolve any concerns, our proposal was dismissed based on blatant misinformation and a worrying lack of understanding by those tasked with making the decision.

Among the most baffling claims made during the planning committee meeting:

• That tennis is played with four players on each side of the net, not the standard two maximum.
• That our courts would require 63 parking spaces, as if all courts would host group matches simultaneously—an absurd calculation detached from how tennis clubs actually operate.

Even more frustrating was the committee’s silence. Councillors asked one question about our project, offering us no opportunity to correct these falsehoods. Meanwhile, another planning item—concerning the installation of a sign—sparked lengthy discussions and detailed questioning. The contrast was stark and deeply disappointing.

The Cost of Inaction

Ely is growing fast. New housing developments are rising, but sports and leisure infrastructure haven’t kept pace. The proposed courts were a forward-looking response to that challenge and a way to protect a vibrant community—a chance to continue to provide free SEND classes, affordable coaching for children, and a trusted place for families to stay active.

Without a new venue, the future of 10is Academy is uncertain. The town risks losing one of its most inclusive and impactful clubs, one that has donated thousands to charity, worked in local schools, and made sport accessible to all.

“This isn’t just a missed opportunity for tennis,” said one parent in attendance. “It’s a missed opportunity for the people of Ely.”

Support That Should Be Recognised

We would like to extend our deepest thanks to Councillor Katryn Holtzmann for her unwavering support throughout the process. Although not part of the final vote, she recognised the importance of the project and expressed her own disappointment in the lack of engagement and response from the planning officer. Her integrity, encouragement, and genuine care for the Ely community did not go unnoticed.

What Now for Ely?

As other towns invest in sport to support national health goals, Ely’s rejection of this project could come at a far greater cost than four courts ever would. The question now is simple: Will Ely choose to invest in the future of its children and families—or turn away from it?

At 10is Academy, we remain committed to our players and to the dream of a stronger, healthier Ely. And we’ll continue to fight for it—on and off the court.

That’s what 10is Academy is all about.