Our Coaching Philosophy

Clear standards. Honest development. Real progress.

At 10is Academy, we sit deliberately between two extremes that dominate modern tennis.

We refuse both.

What We Don’t Believe In

❌ Pressure-first performance clubs
Clubs that push early, promise success, and sell outcomes that no one can guarantee.
Intensity replaces curiosity. Confidence becomes fragile. Burnout arrives early.

❌ “Just fun” programmes with no direction
Sessions that feel good but lead nowhere.
Players enjoy themselves, then quietly stop improving.

❌ Fashion-led coaching
Hoops, cones, gadgets and trends used for show rather than purpose.
Sessions look busy. Players don’t get better.

What We Believe In Instead

Progress without pressure
Challenge that builds confidence, not fear.

Fun with direction
Enjoyment that leads to real skill, not distraction.

Freedom inside structure
Players explore, but always with purpose.

Tools, not theatre
Every constraint must earn its place.
If it doesn’t help the player improve, it doesn’t belong.

Our Promise

We do not promise success.
We prepare players for it.

We coach people first.
Athletes second.
Tennis players third.

Because when confidence, clarity and skill grow together, progress lasts.

Your game. Your story. Keep playing.

This page is for the parents, players and late bloomers who want to know how we think about coaching — not just when the sessions run.

At 10is Academy, tennis is more than a sport.
It’s a way to grow — as a person, an athlete and a player.

Every lesson, every match, every laugh on court is part of a bigger journey.
We put the person first, the athlete second and the player third — because progress built on character lasts longer than any ranking.

If this sounds like your kind of club, you can explore our Junior Coaching and Adult Coaching when you’re ready.

Progress, Not Pressure

We teach confidence through skill, not fear of failure.
Mistakes aren’t punished; they’re understood.

Every session is designed to build awareness, joy and control — the foundation of lasting performance.

From a child’s first rally to an adult’s comeback after years away, we focus on steady progress, not quick wins.
The result? Confident players who love the game and understand themselves.

Small Groups. Big Impact.

We keep our sessions intentionally small so every player is seen, heard and challenged at the right level.
That’s how real learning happens — with attention, care and consistency.

It’s also why our players progress faster and stay longer.
We call it precision coaching with heart.

Fun Is Essential, Not Optional

Joy drives learning.
When players smile, they engage. When they engage, they improve.

Our courts are filled with laughter, movement and purpose — because sport should feel alive, not robotic.

Character Through Sport

Winning matters, but who you become matters more.

We use competition to build courage, humility and respect.
Our internal and external events are designed to challenge, not crush.

From first rallies to Masters finals, our players learn how to handle pressure — not hide from it.

Family. Community. Belonging.

We’re more than a club. We’re a community.

Parents are part of the journey, not bystanders.
Coaches, players and families grow together — supporting one another at every step.

That sense of belonging is what turns practice into purpose.

Excellence With Integrity

We set high standards, but we keep our values higher.

Our team brings world-class knowledge, ethical leadership and genuine care.
Every decision — from class sizes to court design — reflects our belief that excellence is built, not bought.

Where Passion Meets Precision

This is 10is Academy.

A place where technique today builds confidence tomorrow.
Where players of all ages learn to play, compete and grow — with joy, purpose and belonging.